Nutrient Profile Model Online Calculator

Making NPM score calculation simple, consistent and transparent

Quickly calculate a product's UK Nutrient Profile Model (NPM) score

Supports decision-making and compliance with legislation

Easy to use at your desk or on the go

Transparent approach, promoting consistency and confidence in results

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Before you begin, tell us how you'll be using the tool?

Select purpose

Who is it for?

The NPM Online Calculator is a quick, easy and transparent way to generate a product's NPM score, and check if it may be captured by The Food (Promotion and Placement) (England) Regulations 2021 ('HFSS legislation'), supporting consistency among:

Retailers

Manufacturers

Policymakers

Academics

NGOs

Enter data
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Results

Food passes the Nutrient Profile Model and is not subject to promotion restrictions

Food fails the Nutrient Profile Model and may be subject to promotion restrictions (check legislation category guidance)

Drink passes the Nutrient Profile Model and is not subject to promotion restrictions

Drink fails the Nutrient Profile Model and may be subject to promotion restrictions (check legislation category guidance)

Summary

Product name

Brand

You've indicated that the drink is likely to be in scope for HFSS legislation.
Refer to NPM score and read the legislative guidance on product categories to check compliance.

You've indicated that the drink is likely to be out of scope for HFSS legislation.
Refer to NPM score and read the legislative guidance on product categories to check compliance.

You've indicated that the snack is likely to be in scope for HFSS legislation.
Refer to NPM score and read the legislative guidance on product categories to check compliance.

You've indicated that the snack is likely to be out of scope for HFSS legislation.
Refer to NPM score and read the legislative guidance on product categories to check compliance.

You've indicated that the product is a breakfast cereal, which are in scope for HFSS legislation, there are no exemptions.
Refer to NPM score and read the legislative guidance on product categories to check compliance.

You've indicated that the confectionary product is likely to be in scope for HFSS legislation.
Refer to NPM score and read the legislative guidance on product categories to check compliance.

You've indicated that the confectionary product is likely to be out of scope for HFSS legislation.
Refer to NPM score and read the legislative guidance on product categories to check compliance.

You've indicated that the ice cream/lolly is likely to be in scope for HFSS legislation.
Refer to NPM score and read the legislative guidance on product categories to check compliance.

You've indicated that the ice cream/lolly is likely to be out of scope for HFSS legislation.
Refer to NPM score and read the legislative guidance on product categories to check compliance.

You've indicated that the cake is likely to be in scope for HFSS legislation.
Refer to NPM score and read the legislative guidance on product categories to check compliance.

You've indicated that the cake is likely to be out of scope for HFSS legislation.
Refer to NPM score and read the legislative guidance on product categories to check compliance.

You've indicated that the product is a sweet biscuit/bar, which are in scope for HFSS legislation, there are no exemptions.
Refer to NPM score and read the legislative guidance on product categories to check compliance.

You've indicated that the morning goods product is likely to be in scope for HFSS legislation.
Refer to NPM score and read the legislative guidance on product categories to check compliance.

You've indicated that the morning goods product is likely to be out of scope for HFSS legislation.
Refer to NPM score and read the legislative guidance on product categories to check compliance.

You've indicated that the dessert/pudding is likely to be in scope for HFSS legislation.
Refer to NPM score and read the legislative guidance on product categories to check compliance.

You've indicated that the dessert/pudding is likely to be out of scope for HFSS legislation.
Refer to NPM score and read the legislative guidance on product categories to check compliance.

You've indicated that the yoghurt is likely to be in scope for HFSS legislation.
Refer to NPM score and read the legislative guidance on product categories to check compliance.

You've indicated that the yoghurt is likely to be out of scope for HFSS legislation.
Refer to NPM score and read the legislative guidance on product categories to check compliance.

You've indicated that the pizza is likely to be in scope for HFSS legislation.
Refer to NPM score and read the legislative guidance on product categories to check compliance.

You've indicated that the pizza is likely to be out of scope for HFSS legislation.
Refer to NPM score and read the legislative guidance on product categories to check compliance.

You've indicated that the potato product is likely to be in scope for HFSS legislation.
Refer to NPM score and read the legislative guidance on product categories to check compliance.

You've indicated that the potato product is likely to be out of scope for HFSS legislation.
Refer to NPM score and read the legislative guidance on product categories to check compliance.

You've indicated that the ready meal/meal centre is likely to be in scope for HFSS legislation. Refer to NPM score and read the legislative guidance on product categories to check compliance.

You've indicated that the ready meal/meal centre is likely to be out of scope for HFSS legislation. Refer to NPM score and read the legislative guidance on product categories to check compliance.

You've indicated that the product is not in one of the specified categories and is likely to be out of scope for HFSS legislation.
Refer to NPM score and read the legislative guidance on product categories to check compliance.

Total A-points

Total C-points

Total NPM score

User guide

Our research revealed challenges and a need for consistency and transparency in NPM calculation.

The NPM Online Calculator makes NPM score assessment easy, promoting consistency and transparency

The NPM calculator tells you:

The NPM score

If the product is likely to be in scope for The Food (Promotion and Placement) (England) Regulations 2021 which we dub 'HFSS legislation'

To calculate the NPM score, all you need is:

Product nutrition information

Ingredients list

Our handy calculator

To assess if a product is in scope for HFSS legislation:

You'll need to provide information about the product category

Additional information:

The nutrient panel and ingredients list can be found on the back of packaged products.

If your product isn't packaged, you can refer to the product specification or online information if these are available.

You'll need to know the weight for which nutrient information is given. That's because NPM scores are allocated per 100g of product.

No need to do any conversions. Just enter the weight and nutrient data - the tool will do the rest.

You can identify the product category based on its name, format and ingredients list.

Disclaimer:

The Nutrient Profile Model Calculator was developed by researchers at the University of Leeds, to make NPM score calculation quicker, easier and more consistent.

It is the user's responsibility to check compliance to current legislation by following the latest guidance.

The University of Leeds does not accept any responsibility for incorrect promotion of products under current legislation

What is the NPM?

The UK Nutrient Profile Model assesses the 'healthiness' of products by assigning a score

The NPM score underpins:

Product advertising (on TV, online, on the Transport For London network and more)

Product promotions in stores and online shopping platforms

How is the NPM score calculated?

A score is assigned to 7 components, according to their amounts per 100g of product

A-points

These are the 'less healthy' components which the model discourages

C-points

These are the 'healthier' components which the model encourages

The scores for C-points are then deducted from the scores for A-points, to give the overall score

If a product scores 11 or more for A-points then it cannot score points for protein, unless it also scores 5 points for fruit, vegetables and nuts.

For drinks, if a product scores 1 or higher, the product is classed as 'less healthy' and is said to FAIL the NPM

For foods, if a product scores 4 or higher, the product is classed as 'less healthy' and is said to FAIL the NPM

Products which fail the NPM may be subject to certain restrictions on advertising and promotions, depending on the type of product and the specifics of the legislation.

Visit the NPM guidance for full details.

What is HFSS legislation?

HFSS stands for 'High in Fat, Sugar or Salt'

This tool is designed to support implementation and enforcement of The Food (Promotion and Placement) (England) Regulations 2021 , which we dub 'HFSS legislation'.

From October 2022, new legislation will limit the placement of HFSS products in stores, removing them from prime locations like store entrances, the ends of aisles, and at the checkouts

Guidance for the legislation is available online.

Under the guidance , a product is considered HFSS if it:

Falls into one of 13 categories

Fails the UK NPM

Use our tool to check HFSS status

Additionally, restrictions on promotions only apply to packaged products sold in eligible retailers.

This tool is not designed to assess retailer eligibility

Make sure you're up to date with the rules .

HFSS categories in The Food (Promotion and Placement) (England) Regulations 2021

Specific gravity

Nutrient values for drinks, and some foods, are typically presented per 100ml of product. But the NPM applies per 100g of product.

A specific gravity conversion factor can be applied to convert the volume in ml to weight in grams. This accounts for the density of the prodcut.

While pure water has a specific gravity of 1, meaning that 1ml or pure water weighs 1g, most drinks will have a higher density.

For ease for the user, this calculator uses pre-set specific gravity conversion factors, which will be applied according to the type of product you select.

Specific gravity values are listed in the table below.

Specific gravity values

Specific gravity values are taken from The 2018 review of the UK Nutrient Profiling Model Appendix A , pages 95-96. For products not listed, a specific gravity of 1 is applied

The Nutrient Profile Model online calculator tool was developed by the Consumer Data Research Centre, University of Leeds.

Cite the Nutrient Profile Model Calculator

Project team, Dr Vicki Jenneson , Rosalind Martin (Data Scientist Intern at the Leeds Institute for Data Analytics (LIDA)), and Dr Michelle Morris

The NPM Calculator is based on the MSc work of Vicki Jenneson. The original code for that project can be found on GitHub , and was previously tested on a retail product dataset from Dietary Assessment Ltd.

Current code for the NPM Calculator can be found on the CDRC GitHub page

An overview of the calculator's development is available in our blog, Automating a Nutrient Profiling Model .